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I confess. Before learning about SEO apps and site promotion trade, I considered that Google was perfect. I Googled anything from friends, to visuals, to current events to weird gadgets and unquestionably trusted the results. Then I found out about SEO apps and a separate industry focused on site optimization, and things changed. But even prior to my discovery, having done some philosophical musings, I got an inkling that search engines, Google to boot, know far from all, and pass on to the web community a fraction of what they know.

My Google escapades soon convinced me that Flikr is a more comprehensive image search source, that with the assistance of Digg I can access nice news coverage without the need to rummage through Google search findings (rummaging seems more appropriate than Google search), and people search is better administered by Facebook. It seems like every time I look for obscure things on Google, the results are almost always messy, to put it mildly. Try searching for SEO products and other SEO relevant topics on Google and you are just about ready to lose your sanity. I mean, come on, what’s the relationship between SEO products and employment webpages or online casinos? Fortunately, in my distress.

So when news of seo management software and the whole field built around it came into my humble worldview, my suspicions about sites coming up on page one of Google grew exponentially. Do they merit to be there and whose fault is it, Google or webmasters using SEO programs. The moral quandary is huge. Do I stop using my SEO rank checker or do I quit using Google instead? I concluded that I can’t turn away from Google just yet. At least not till the worthy contender enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue using my SEO products.

Frankly, SEO apps is the reason why guys like myself get discovered on the web. smart as they are, Google web indexers are unlikely to find some average guy and rank his website well. In this respect, I am a firm admirer of SEO products and non-paid search. If it was all about the money, the multinational businesses would destroy me before I knew it. And there are up to one thousand businesses on the Fortune roll! But here is another thing that annoys me and other backlink checker users, I am confident. There are individuals who purchase SEO software products and use them to sell dresseson employment sites and the like. What we see is litter that not only takes over the web but is also well valued by search engines.

What is the user perspective on this? They search for SEO software reviews and will instead find unrelated search findings. They get disappointed. So much for the “Internet equality”. Does this indicate that SEO application and service field is harmful? Not necessarily.

The abusers of SEO products have to stop polluting the Web but it’s like ordering hackers to stop hacking. The sad side about it is that black hat SEOs are overusing the prospect to be noticeable on the Internet that is given to the average guy like myself. For now users just have to be patient with them. One can only wish that Google will put more emphasis on spotting the schemers unethically using SEO applications, and if Google doesn’t, the new search engine will.